Mwengo Marketing Wizards

The Heartbeat to Your Industry's Online Presence

Marketing Your Web Design Dusiness

Published / by admin@mwengo.org / Leave a Comment

How to effectively market your web design business

Besides creativity, artistic vision and beautiful imagery; it’s crucial for web designers to understand marketing techniques.

For your web design business to be successful, you have to invest your time and money in promoting your brand and design skills. To make things simpler and cheaper for you, we’ve prepared 9 steps that you can take to develop your web design business.

Be offline

Put your name and your face out there. It is that simple! Try to interact with prospects in offline speaking opportunities, meet ups, workshops, conferences, and other face-to-face communications. Attend a ton of networking events and carry your business cards too.

Seek valuable partnerships

Network and forge ongoing and meaningful co-operations. As a web designer, your obvious partners would be web developers, PR and branding firms, and representation agencies. Partnering with businesses like these will provide you with connections and guarantee a steady stream of projects.

Stay personal

Show your clients that you really care about them. Do this even after you have completed their projects. You can help promote their businesses on your website or social media accounts. You can provide them with feedback on their work. Or you can even send them holiday greetings. As long as you show your clients that you’re friendly and devoted, they’ll recommend you to their colleagues and friends. Argon Design – web designers in Adelaide are a great example of “staying personal”. The word around Adelaide is they always welcome their potential clients with a free consultation at their studio. If you are in the Adelaide CBD region and needing a website or branding revamp, then get in touch with Argon.

Guest blog

Your experience and knowledge make you a major player in a niche that interests millions of people worldwide. If you can write blog posts, that are educative and engaging, and upload them as free content to popular web design websites to get a link to your portfolio in return; you’ll be able to establish yourself as a credible professional and increase your rankings in search engine results.

Use testimonials

Collect customer reviews and endorsements and display them on your website along with pics and links to your previous works. This will generate familiarity and trust that is so important for potential customers.

Set up an online portfolio

Show off your experience and skills with an online portfolio. Your portfolio is the best place to engage potential clients and profile your work. Create a gorgeous design that captures your reader’s attention and lures visitors to further check out your previous projects.

Keep it versatile

Besides displaying your best possible works, you may want to showcase your wide range of genres and styles through your portfolio. You can either present yourself as a niche designer or a flexible freelancer. Overall, try to open as many business opportunities as possible.

Work pro bono

Volunteer your skills to a worthy course or design web content for larger organizations for free. This way, you’ll earn credit for your designs and add another great piece in your portfolio.

Work the social media

Social media is a real challenge for web designers. As designers don’t promote standalone works-of- art or anything tangible, their big task is to create creative social marketing techniques. To take on this challenge innovatively, you can promote DIY web designs or post your works on Pinterest and LinkedIn.

There you go! Now you can take your web design business to a whole new level.

Why SEO is the Most Powerful Form of Marketing for your Adelaide Business

Published / by admin@mwengo.org / Leave a Comment

Nowadays, the Internet is a great source used by most people to find the services or products they need, therefore the most effective way for marketing in Adelaide. Investing in an SEO company is very important for businesses and individuals looking to reach more customers. Adelaide SEO is essential in making your website grow as well as your business. The market is currently highly competitive and for any business to strive, proper marketing tools are imperative. This means that every business and company should have knowledge about marketing and advertising, and invest more time and resources in SEOs for more favorable results.

SEO is largely used in Adelaide, South Australia as a powerful tool for marketing because of its wide range of benefits including:

Growth of Businesses

SEO can help with the growth of businesses, particularly small businesses. The Internet offers a major platform for businesses to thrive in the marketplace. A good and secure online presence with social channels and websites is important for business growth and survival. SEO provides any business increased visibility by securing a worthy online presence. This means more customers are able to view the businesses or local brands when they are using search engines such as Google. Without good online visibility, target customers will not be able to find your business. SEO makes sure that this does not happen and in turn provides you with a robust online presence that will encourage better business growth.

Generation of Traffic

SEO can generate traffic that has a good chance of converting. Generally, SEO can generate more leads compared to print advertising and email marketing. This largely depends on the industry’s niche whereby online users have distinct behaviors when it comes to the search results they click on more often creating a huge impact on conversion. Users from certain industry sectors such as broadcast media, insurance, finance, and airlines have a more likelihood of selecting the first 3 search results compared to users from the computer and electronics industry. This provides some insight on the importance of ranking in SERPs in order to get more target conversions and click generations.

Free & Targeted Traffic

SEO generally delivers an effective flow of free and well-targeted traffic. Due to a large amount of searches made on popular search engines like Google, it is necessary to benefit from this continuous flow of free & targeted traffic, through the use of SEO. You really don’t have to directly pay for traffic generation and traffic itself like it is in paid advertising channels such as PPC advertising via Google Ad Words. This means a significant drop in costs only if all activities including content generation and link building are performed by SEOs.

Business Exposure

SEO gives businesses the exposure they need to people or clients who are searching for a solution. Generally, most people solve an immediate problem, issues or concerns by looking for solutions on the Internet by using search engines. This also applies when clients are looking for services or products online. Businesses that have invested in SEO are likely to get more exposure to web users improving their sales.

Niche Authority

SEO sets individuals and businesses as authorities in their niche. Great website content combines with a strong presence online is enough to deliver a good ranking position for any business based on the keywords in search results. A good ranking is essential in establishing businesses as authorities in their niche. Furthermore, this develops trust with their targeted audiences or clients, resulting in more leads or sales.

Access to Data

SEO helps in acquiring customer data. This is crucial in discovering new products for expansion by looking at keywords and seeing what most people are searching for. Customer data is very valuable in any business and can be easily acquired by using the right tools. SEO is the most powerful tool when it comes to getting client data which can be manipulated for more exponential benefits.

Long-Term Standings

SEO is here to stay and won’t stop being effective in the future. This is largely due to the increased development and use of search engines ensuring SEO techniques exist as long as possible. A well-implemented marketing strategy can last for long, maintaining the good rankings of your website and deliver more products and services to customers without spending more on advertising.

We trust you enjoyed another Mwengo Marketing Wizards article to help increase online presence. Keep an eye out for more to come!