A digital marketing strategy is today’s surest way of staying ahead in the marketing world. Businesses in Australia and worldwide are striving to build a robust online presence to enable them to exploit potential markets while gaining a competitive advantage over their competitors. Here are some of the most effective digital marketing strategies to improve your online visibility, gain more customers and grow your business.

Build Website

Creating a website for your business is always the first and most effective way of establishing your brand and promoting your stuff. If your business sells products online, then setting up an e-commerce website is a great start. Whether you run a traditional store or an online-based company, the bottom line is creating a professional site like www.chainsocial.com.au to advertise your offerings. While creating the site content, include a compelling description of your business, something that shows why your company stands out among competitors and why potential customers should choose you. Ensure the content published on your business website is engaging and relevant to the target audience. Apart from quality content, use the right keywords in your niche to ensure prospects find you quickly. Finally, remember to include a contact form with your company’s address and contact details.

Use Video Marketing

Today’s marketing leans more on visual impression using graphic elements rather than texts. This makes videos a potent marketing tool. It’s time that Australian businesses leverage this media channel to provide useful advice, product demonstrations, customer reviews and how-to-videos to billions of people watching videos online. This will be appealing to many internet users, increasing your visibility and establishing a positive reputation for your business.

Improve SEO

It is essential for businesses to ensure their websites are functional and well optimised. When creating content for your site, do some keyword research to ensure you include search phrases relevant to your niche. Additionally, publish helpful content and accurate product descriptions to increase the chances of your web pages appearing in the top search results. Creating outbound and inbound links to authority websites and blogs enhances Google Indexing, which helps search engines rank you higher. SEO is a requisite for increasing traffic to your business website and driving customers into your marketing funnel.

Submit Your Website

Submitting your website to leading search engines—Google, Yahoo and Bing—or social media sites particularly Facebook is an effective way of growing your online presence. Search engine submission also improves your position in organic search engine results. Search for high-ranking business directories in your niche and submit your website. These directories can link your business to valuable partners and clients.

Write Press Releases

While common strategies such as link building, search engine optimisation, pay-per-click advertising and Google Adwords are still essential and relevant in today’s marketing, press releases are increasingly becoming important. Well-optimised press releases with keyword rich content are great in driving traffic to your website and increasing brand awareness. Sending out press releases occasionally can boost your popularity and improve search engine rankings. They are helpful in establishing long-term relationships with potential clients and strategic partners. Some websites offer non-paid press release services. You can use such a free service to promote your Australian business and increase online visibility.

How to effectively market your web design business

Besides creativity, artistic vision and beautiful imagery; it’s crucial for web designers to understand marketing techniques.

For your web design business to be successful, you have to invest your time and money in promoting your brand and design skills. To make things simpler and cheaper for you, we’ve prepared 9 steps that you can take to develop your web design business.

Be offline

Put your name and your face out there. It is that simple! Try to interact with prospects in offline speaking opportunities, meet ups, workshops, conferences, and other face-to-face communications. Attend a ton of networking events and carry your business cards too.

Seek valuable partnerships

Network and forge ongoing and meaningful co-operations. As a web designer, your obvious partners would be web developers, PR and branding firms, and representation agencies. Partnering with businesses like these will provide you with connections and guarantee a steady stream of projects.

Stay personal

Show your clients that you really care about them. Do this even after you have completed their projects. You can help promote their businesses on your website or social media accounts. You can provide them with feedback on their work. Or you can even send them holiday greetings. As long as you show your clients that you’re friendly and devoted, they’ll recommend you to their colleagues and friends. Argon Design – web designers in Adelaide are a great example of “staying personal”. The word around Adelaide is they always welcome their potential clients with a free consultation at their studio. If you are in the Adelaide CBD region and needing a website or branding revamp, then get in touch with Argon.

Guest blog

Your experience and knowledge make you a major player in a niche that interests millions of people worldwide. If you can write blog posts, that are educative and engaging, and upload them as free content to popular web design websites to get a link to your portfolio in return; you’ll be able to establish yourself as a credible professional and increase your rankings in search engine results.

Use testimonials

Nowadays, the Internet is a great source used by most people to find the services or products they need, therefore the most effective way for marketing in Adelaide. Investing in an SEO company is very important for businesses and individuals looking to reach more customers. Adelaide SEO is essential in making your website grow as well as your business. The market is currently highly competitive and for any business to strive, proper marketing tools are imperative. This means that every business and company should have knowledge about marketing and advertising, and invest more time and resources in SEOs for more favorable results.

SEO is largely used in Adelaide, South Australia as a powerful tool for marketing because of its wide range of benefits including:

Growth of Businesses

SEO can help with the growth of businesses, particularly small businesses. The Internet offers a major platform for businesses to thrive in the marketplace. A good and secure online presence with social channels and websites is important for business growth and survival. SEO provides any business increased visibility by securing a worthy online presence. This means more customers are able to view the businesses or local brands when they are using search engines such as Google. Without good online visibility, target customers will not be able to find your business. SEO makes sure that this does not happen and in turn provides you with a robust online presence that will encourage better business growth.

Generation of Traffic

SEO can generate traffic that has a good chance of converting. Generally, SEO can generate more leads compared to print advertising and email marketing. This largely depends on the industry’s niche whereby online users have distinct behaviors when it comes to the search results they click on more often creating a huge impact on conversion. Users from certain industry sectors such as broadcast media, insurance, finance, and airlines have a more likelihood of selecting the first 3 search results compared to users from the computer and electronics industry. This provides some insight on the importance of ranking in SERPs in order to get more target conversions and click generations.

Free & Targeted Traffic

SEO generally delivers an effective flow of free and well-targeted traffic. Due to a large amount of searches made on popular search engines like Google, it is necessary to benefit from this continuous flow of free & targeted traffic, through the use of SEO. You really don’t have to directly pay for traffic generation and traffic itself like it is in paid advertising channels such as PPC advertising via Google Ad Words. This means a significant drop in costs only if all activities including content generation and link building are performed by SEOs.

Business Exposure

SEO gives businesses the exposure they need to people or clients who are searching for a solution. Generally, most people solve an immediate problem, issues or concerns by looking for solutions on the Internet by using search engines. This also applies when clients are looking for services or products online. Businesses that have invested in SEO are likely to get more exposure to web users improving their sales.

Niche Authority

SEO sets individuals and businesses as authorities in their niche. Great website content combines with a strong presence online is enough to deliver a good ranking position for any business based on the keywords in search results. A good ranking is essential in establishing businesses as authorities in their niche. Furthermore, this develops trust with their targeted audiences or clients, resulting in more leads or sales.

Access to Data

SEO helps in acquiring customer data. This is crucial in discovering new products for expansion by looking at keywords and seeing what most people are searching for. Customer data is very valuable in any business and can be easily acquired by using the right tools. SEO is the most powerful tool when it comes to getting client data which can be manipulated for more exponential benefits.

Long-Term Standings

SEO is here to stay and won’t stop being effective in the future. This is largely due to the increased development and use of search engines ensuring SEO techniques exist as long as possible. A well-implemented marketing strategy can last for long, maintaining the good rankings of your website and deliver more products and services to customers without spending more on advertising.

We trust you enjoyed another Mwengo Marketing Wizards article to help increase online presence. Keep an eye out for more to come!