Mwengo Marketing Wizards

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A quick SEO Checklist for your Website

Published October 22, 2017 / by admin@mwengo.org / Leave a Comment

Developing a website that offers high performance may not be easy at all. On the occasion, you must obtain the top tank within the search engine. By incorporating strategies with the help of SEO Services, you may able to appear at the first page of the search engine result page. Through optimization, performance within the periphery of SERP can be improved further also. In order to achieve the goal, you must maintain the site properly by using the processes like monitoring and testing.

Checklist for SEO

XML sitemap must be generated and site must be added to Webmaster

Through sitemap, search engine may able to know about the website pages. It is necessary to create a XML sitemap for the website. It must be submitted within the periphery of search engine also. Process of crawling can be helped with the process too.

Following to the generation of XML sitemap, you must add the site within the Webmaster tool. By using your Google account, you can include yourself within the webmaster tool. From the option optimization, you must go to sitemap for the submission of website properly.

Crawling of Google Bot

In case the Google Bot does not manage to crawl through your site then search engine cannot go through your content at all. Therefore, the site may not be ranked by the search engine. So, How to make sure that Google bot is going through your sites properly.

By clicking on the site that is required to be crawled within the home page of Webmaster Tool, you can tap the option that says “Fetch as Google”. The option can be found easily within the crawl section. Now, you may come to text box. Selection of the option “web” is essential at the time. Fetch must be clicked afterward. If you see the status “successful” then you may press the submit button for the purpose of index. Individual URL can be submitted to get an index within Google also. In similar fashion, you may able to index minimum 500 URLs within a week.

SEO Austin Services may use the tool called robot.txt Tester then you may able to know whether the page has been set in proper manner or not.

Look at the index status of site

Type the name “”site:yourdomain.com” in Google and you may able to see the result regarding indexed pages. Right amount of pages can be known in the process. It is better not to have more or less numbers of pages than expected.  In case of more number, it may indicate that there are some duplicate content. Decrease page indicates that Google has not managed to index all the pages.

Use a crawler for the site

Crawl test may able to tell you if there is something wrong with the site. In the process, may able to know whether there is H1 or H2 tags missing or not through your top seo company 2018. Issues regarding duplication may be noticed at the time too. Same thing is applicable for Meta description and titles also. Alt tags may not be found for the images some time.

Posted In Search Engine Optimization

Why SEO is the Most Powerful Form of Marketing for your Adelaide Business

Published October 31, 2016 / by admin@mwengo.org / Leave a Comment

Nowadays, the Internet is a great source used by most people to find the services or products they need, therefore the most effective way for marketing in Adelaide. Investing in an SEO company is very important for businesses and individuals looking to reach more customers. Adelaide SEO is essential in making your website grow as well as your business. The market is currently highly competitive and for any business to strive, proper marketing tools are imperative. This means that every business and company should have knowledge about marketing and advertising, and invest more time and resources in SEOs for more favorable results.

SEO is largely used in Adelaide, South Australia as a powerful tool for marketing because of its wide range of benefits including:

Growth of Businesses

SEO can help with the growth of businesses, particularly small businesses. The Internet offers a major platform for businesses to thrive in the marketplace. A good and secure online presence with social channels and websites is important for business growth and survival. SEO provides any business increased visibility by securing a worthy online presence. This means more customers are able to view the businesses or local brands when they are using search engines such as Google. Without good online visibility, target customers will not be able to find your business. SEO makes sure that this does not happen and in turn provides you with a robust online presence that will encourage better business growth.

Generation of Traffic

SEO can generate traffic that has a good chance of converting. Generally, SEO can generate more leads compared to print advertising and email marketing. This largely depends on the industry’s niche whereby online users have distinct behaviors when it comes to the search results they click on more often creating a huge impact on conversion. Users from certain industry sectors such as broadcast media, insurance, finance, and airlines have a more likelihood of selecting the first 3 search results compared to users from the computer and electronics industry. This provides some insight on the importance of ranking in SERPs in order to get more target conversions and click generations.

Free & Targeted Traffic

SEO generally delivers an effective flow of free and well-targeted traffic. Due to a large amount of searches made on popular search engines like Google, it is necessary to benefit from this continuous flow of free & targeted traffic, through the use of SEO. You really don’t have to directly pay for traffic generation and traffic itself like it is in paid advertising channels such as PPC advertising via Google Ad Words. This means a significant drop in costs only if all activities including content generation and link building are performed by SEOs.

Business Exposure

SEO gives businesses the exposure they need to people or clients who are searching for a solution. Generally, most people solve an immediate problem, issues or concerns by looking for solutions on the Internet by using search engines. This also applies when clients are looking for services or products online. Businesses that have invested in SEO are likely to get more exposure to web users improving their sales.

Niche Authority

SEO sets individuals and businesses as authorities in their niche. Great website content combines with a strong presence online is enough to deliver a good ranking position for any business based on the keywords in search results. A good ranking is essential in establishing businesses as authorities in their niche. Furthermore, this develops trust with their targeted audiences or clients, resulting in more leads or sales.

Access to Data

SEO helps in acquiring customer data. This is crucial in discovering new products for expansion by looking at keywords and seeing what most people are searching for. Customer data is very valuable in any business and can be easily acquired by using the right tools. SEO is the most powerful tool when it comes to getting client data which can be manipulated for more exponential benefits.

Long-Term Standings

SEO is here to stay and won’t stop being effective in the future. This is largely due to the increased development and use of search engines ensuring SEO techniques exist as long as possible. A well-implemented marketing strategy can last for long, maintaining the good rankings of your website and deliver more products and services to customers without spending more on advertising.

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