Mwengo Marketing Wizards

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Marketing Your Carpet Installation Business

Published / by admin@mwengo.org

As there are many carpeting retailers and installers, the market for carpets is increasingly becoming more competitive. To grow your customer base and get hired for countless projects, it is necessary to make use of effective marketing strategies. Below are advertising techniques that can scale up your company without investing lots of money.

Bulk Discount

When homeowners want to carpet their house, they tend to do it for multiple rooms. To attract those customers who are planning large carpeting or renovation projects, it’s a good idea to create promotion or discount programs for when they purchase your merchandise in bulk. This will help such people buy several carpets at a low price. Also, consider offering customers the opportunity to choose different styles and colours of rugs, then provide an affordable installation package.

Instore Demo

Many people want to replace the existing carpeting in their homes. But not all of them have enough money to hire a professional installer like Dober Melbourne. This can be a golden opportunity for carpet retailers to extend their business by organising in-store demonstrations for flooring and carpeting to attract new customers. Most homeowners are worried about installing new carpet for the first time. But by creating classes to show them how to install carpeting, consumers may trust your products and seek your services. They are also more likely to refer your carpet store to friends and family.

Keep Networking

Professional networking for carpet retailers and installers isn’t the same as for other construction supply and contracting businesses. While builders and architects can improve their business networking and land new construction projects from general contractors, a carpeting dealer should network with real estate development firms which specialise in remodelling projects. It’s also a good idea to build strong business relationships with other industry experts especially realtors and painters.

Free Offer

There are many accessories involved in a carpeting project from the carpet and padding to carpet seams and tack strips. Installing carpeting also requires a wall trim or moisture barrier. Attract more customers by providing them with some free complementary materials or services related to carpet installation. A free moisture barrier or carpet pad for every carpet purchase is one great option to make your business more reputable without investing too much money on expensive commercials.