Are you looking to generate a steady stream of clients for your roofing company? There are three simple and creative marketing techniques that you can leverage to achieve precisely this. Factors like the local economy and business location can impact a roofing company positively or negatively. Whether your business is busting or booming, you better bring in more customers. Here we look at three practical marketing strategies that work for most roofing companies whether big or small.
People are searching for all things roofing in your locality over the internet. If you are based in Brisbane, for instance, Google searches would look like this: “Brisbane roofers”, “Roof repair Brisbane” or “Best roofing company in Brisbane”. This does not include other technical searches like “How to fix a leaky roof”. Make sure you show up in all or most of such searches by blogging about roofing and including relevant keywords in your content.
This is very simple, and another good thing is that many of your competitors may not be doing it. Potential clients have a myriad of questions including “How much does roofing cost”, “Which shingle type is the most durable” or “Should I repair or replace my roof”. If you get such questions from your clients, then your prospects also have similar issues on Google. To attract massive traffic to your website, be sure to answer common roofing questions especially on restoration as a blog post or in the FAQs section.
Consider delivering a personal touch to your customers. This can make a significant impact as your roofing business will be perceived positively, and current customers will be eager to refer you to others. Word of mouth advertising is a gold mine. So take the necessary steps to improve customer service and experience. Building killer personal relationships with customers is a big plus for your roofing company.