You might be wondering why your garden lighting business is not gaining the number of customers you expect. By the time you were starting the company, maybe you had assumed that within one year or so, you will have attained most of your objectives. No need to worry again. You only need to change your business tactics by coming up with better marketing approaches to attract more customers. Here are some marketing strategies.
Your garden lighting business will go nowhere in modern times if you do not have a website similar to (ledoutdoor.net.au/garden-lights.html). Having a website, however, is not enough. You should create a site that will attract massive traffic. Hire a professional website designer and digital marketer to develop a website that will rank top on Google. Your business will then enjoy the great exposure.
Instagram is a great social media marketing platform for businesses. It offers an excellent opportunity to showcase your expert work using quality photos. Create an Instagram account and gain as many authentic followers as possible. Then request your followers to refer their followers to your other social media pages so you can have strong followership. Upload photos of your works to act as references.
Most people watch videos to discover how qualified service providers are before hiring them. Develop videos that showcase your expertise in garden lighting. Show some of the works you have recently done and record yourself explaining the different types of garden lights and lighting designs. Use YouTube or Vimeo to gain more views within a short time.
Make customers fall in love with your garden lighting business by offering them discounts. Customers love companies that can help them save money. Giving discounts to repeat customers or those who refer others to your business is also worth it. Promotions can cost you money, but your profits will multiply as a result.