How to effectively market your web design business
Besides creativity, artistic vision and beautiful imagery; it’s crucial for web designers to understand marketing techniques.
For your web design business to be successful, you have to invest your time and money in promoting your brand and design skills. To make things simpler and cheaper for you, we’ve prepared 9 steps that you can take to develop your web design business.
Put your name and your face out there. It is that simple! Try to interact with prospects in offline speaking opportunities, meet ups, workshops, conferences, and other face-to-face communications. Attend a ton of networking events and carry your business cards too.
Seek valuable partnerships
Network and forge ongoing and meaningful co-operations. As a web designer, your obvious partners would be web developers, PR and branding firms, and representation agencies. Partnering with businesses like these will provide you with connections and guarantee a steady stream of projects.
Show your clients that you really care about them. Do this even after you have completed their projects. You can help promote their businesses on your website or social media accounts. You can provide them with feedback on their work. Or you can even send them holiday greetings. As long as you show your clients that you’re friendly and devoted, they’ll recommend you to their colleagues and friends. Argon Design – web designers in Adelaide are a great example of “staying personal”. The word around Adelaide is they always welcome their potential clients with a free consultation at their studio. If you are in the Adelaide CBD region and needing a website or branding revamp, then get in touch with Argon.
Your experience and knowledge make you a major player in a niche that interests millions of people worldwide. If you can write blog posts, that are educative and engaging, and upload them as free content to popular web design websites to get a link to your portfolio in return; you’ll be able to establish yourself as a credible professional and increase your rankings in search engine results.
Collect customer reviews and endorsements and display them on your website along with pics and links to your previous works. This will generate familiarity and trust that is so important for potential customers.
Set up an online portfolio
Show off your experience and skills with an online portfolio. Your portfolio is the best place to engage potential clients and profile your work. Create a gorgeous design that captures your reader’s attention and lures visitors to further check out your previous projects.
Keep it versatile
Besides displaying your best possible works, you may want to showcase your wide range of genres and styles through your portfolio. You can either present yourself as a niche designer or a flexible freelancer. Overall, try to open as many business opportunities as possible.
Work pro bono
Volunteer your skills to a worthy course or design web content for larger organizations for free. This way, you’ll earn credit for your designs and add another great piece in your portfolio.
Work the social media
Social media is a real challenge for web designers. As designers don’t promote standalone works-of- art or anything tangible, their big task is to create creative social marketing techniques. To take on this challenge innovatively, you can promote DIY web designs or post your works on Pinterest and LinkedIn.
There you go! Now you can take your web design business to a whole new level.