Mwengo Marketing Wizards

The Heartbeat to Your Industry’s Online Presence

Month: October 2018

Improving Online Presence With Digital Marketing

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A digital marketing strategy is today’s surest way of staying ahead in the marketing world. Businesses in Australia and worldwide are striving to build a robust online presence to enable them to exploit potential markets while gaining a competitive advantage over their competitors. Here are some of the most effective digital marketing strategies to improve your online visibility, gain more customers and grow your business.

Build Website

Creating a website for your business is always the first and most effective way of establishing your brand and promoting your stuff. If your business sells products online, then setting up an e-commerce website is a great start. Whether you run a traditional store or an online-based company, the bottom line is creating a professional site like to advertise your offerings. While creating the site content, include a compelling description of your business, something that shows why your company stands out among competitors and why potential customers should choose you. Ensure the content published on your business website is engaging and relevant to the target audience. Apart from quality content, use the right keywords in your niche to ensure prospects find you quickly. Finally, remember to include a contact form with your company’s address and contact details.

Use Video Marketing

Today’s marketing leans more on visual impression using graphic elements rather than texts. This makes videos a potent marketing tool. It’s time that Australian businesses leverage this media channel to provide useful advice, product demonstrations, customer reviews and how-to-videos to billions of people watching videos online. This will be appealing to many internet users, increasing your visibility and establishing a positive reputation for your business.

Improve SEO

It is essential for businesses to ensure their websites are functional and well optimised. When creating content for your site, do some keyword research to ensure you include search phrases relevant to your niche. Additionally, publish helpful content and accurate product descriptions to increase the chances of your web pages appearing in the top search results. Creating outbound and inbound links to authority websites and blogs enhances Google Indexing, which helps search engines rank you higher. SEO is a requisite for increasing traffic to your business website and driving customers into your marketing funnel.

Submit Your Website

Submitting your website to leading search engines—Google, Yahoo and Bing—or social media sites particularly Facebook is an effective way of growing your online presence. Search engine submission also improves your position in organic search engine results. Search for high-ranking business directories in your niche and submit your website. These directories can link your business to valuable partners and clients.

Write Press Releases

While common strategies such as link building, search engine optimisation, pay-per-click advertising and Google Adwords are still essential and relevant in today’s marketing, press releases are increasingly becoming important. Well-optimised press releases with keyword rich content are great in driving traffic to your website and increasing brand awareness. Sending out press releases occasionally can boost your popularity and improve search engine rankings. They are helpful in establishing long-term relationships with potential clients and strategic partners. Some websites offer non-paid press release services. You can use such a free service to promote your Australian business and increase online visibility.